Why I’m Not In Love with Prezi

It’s time to write this post. This may be the most frequently asked question in my workshops on evaluation reporting, data visualization, and graphic design. ¬†What do I think about Prezi?

Most people’s first reaction to being in the audience of a Prezi presentation is “Wow, that is so cool. This is going to change my whole life.”

But that’s not what we want people thinking when they are in our audiences.

We want them listening to us. Digesting our words. Relating our message to their own experiences. Getting activated to go make changes in the world. We don’t want them distracted by our dizzying presentation software. This, sorry folks, is probably the same reaction audiences had to the introduction of those clever fly-in animation tools in PowerPoint.

I understand Prezi is working to provide more control over the quick zooming in and out, after early reports that some audience members were getting motion sickness. That’s a good development and a smart response to user feedback.

Even still, I find Prezi vastly too limiting. While all manners of media can be embedded in the show, the predetermined font choices are insufficient in that they’d threaten an organization’s existing identity and branding system.

Prezi also crashed around May 9. A desktop version is available, but for those who had relied on the online version of Prezi so they only had to be concerned about an internet connection, there may be a bit of a false sense of security in the platform. Prezi crashes seem rare and the company offered free 1 year trials of their Pro version for all who were affected. Nice handling of a tricky situation. But I’m not in love.